Pricing for Profit

Aug 31st 8:30 am - 1:00 pm

Tuesday, August 31, 2021

8:30 a.m. - 1:00 p.m. - Program (Lunch Included)

Ferguson Enterprises
10205 10th Ave N
Plymouth, MN 55441

MHCA Member Company: First Person $99 / Additional rep from same company $69
Non-Member Company: First Person $199 / Additional rep from same company $149

Click HERE to Register Online
Click HERE to Download Registration Form

Space is limited to 25 people.

About the Program

This is a time of incredible price volatility for materials and labor, and that has a critical effect on your bottom line. You must understand your costs to understand your pricing (and profitability), and this seminar focuses on exactly that! You’ll learn about:

  • Capturing all your costs (including often-hidden overhead),
  • The importance of job costing,
  • Break-even calculations, and
  • The strategy of using Gross Profit Dollars along with Gross Margin Percentage – a way to sell more high-efficiency equipment in a volatile market.

You will leave this seminar with many practical ideas and two important tools help you better manage your pricing and capture costs – an installation template and a break-even calculator.

About the Instructors

John LaPlant has worked in the HVAC and plumbing contracting industry for over 50 years. Vicki LaPlant has over 40 years in the industry. Together, they have worked with all sizes of contractors and learned business practices, systems, and ideas from the very best.

John received the distinguished Servant Leader award from Service Roundtable in 2012. Vicki became a member of the HVAC Hall of Fame sponsored by Contracting Business in 2017. She received the Tom McCart Consultant of the Year award in 2013 and is a recipient of the Distinguished Servant Leader Award from Service Roundtable.

After 20 years of owning a consulting and training company specifically focused on the contracting industry, Vicki and John joined Service Nation in 2016 as business coaches and trainers. The ideas and tools that John and Vicki bring are practical and easily applied in the real world of contracting.

Program Sponsored by:


Join now or within 30 days of the program and you pay the Member rate!